Looking to send messages to the UK from a new Sender ID? From 4th April, you will need to contact us to set this up.

SMS rules, policies and legislation

SMS rules, policies and legislation

Sending SMS business messaging is subject to rules and regulations that differ from country to country.

Along with data protection laws that we are all familiar with, there is growing legislation aimed at reducing potential fraud, to better protect consumers and businesses.

New rules and best practice focuses on the following areas:

Please make yourself familiar with this support area and check country pages, as current send rules vary, and are subject to change at any time.

We will continue to update this site when we are notified of changes that will affect you. In the meantime, if you are unsure about what the rules and regulations mean for you, please reach out to our support team who are here to help.

Current Sender Restrictions: